At every moment, people are talking online about you, your company and products. The discussions can be positive; or they can be negative. More and more companies understand and express the need to listen to what’s being said about their market, products and competitors online, to evaluate the influence of these conversations and analyze the sentiment expressed. Moreover, TV and radio are still powerful. They reach a large and diversified audience and they are part of the global media landscape. Actionable intelligence is an indispensable instrument in your arsenal of marketing tools. We help you analyze broadcast shows, news sites, blogs, microblogs, forums and social media sites that are related to your business. Markets are getting smarter - and getting smarter faster than most companies. Our service incorporates a class of advanced technologies to help you and your company keep track of the conversations exploding online and make sense of the data.
Applications
Broadcast and online media can exert powerful influence on your brand image. They influence their target audiences. They are largely responsible for the way people perceive your brand. In recent years, new media have involved people participating in the discussion by allowing consumers to produce on-line information that can also affect your image. We help you quantify the dynamics of media and measure how news and opinions about your company and your products flow through the various information channels. Are they amplifying it, spreading it or distorting it? What is the popularity of information sources that involve topics about your brand or topics where your brand is simply mentioned? Consumers are influenced by the media that surround their daily life and they also have the power to contribute to the discussion. With our services you can assess this influence so that you can rework your strategy and build your brand recognition goals.
More and more organizations are facing situations that have real potential for harming their reputations. Crisis management is a plan of action to be implemented quickly once a negative situation occurs. With the help of aino you will figure out how big of a deal the situation really is. If it's something small or from someone others are unlikely to encounter online, you may not even need to do anything. On the contrary, if it has far-reaching implications then you'll need to address it directly. Our service continuously and automatically adjusts your search profile as necessary, to monitor what people are saying about your company, what they are saying about the crisis itself, and how effective your response has been. This allows you to keep a virtual finger on the pulse of public opinion and enables you to uncover additional exposure that may warrant a response. Never forget that good intelligence is your greatest weapon for diffusing a crisis situation. Once you have a public image, you will inevitably be faced with a crisis situation. And you will need our company to handle it properly.
More applications
Measure the effectiveness of your publicity initiatives.
Discover your vocabulary. Bolster search results.
Understand your customers. What they think and what they feel. Improve customer satisfaction. Improve your products and services.
Find who promotes your product with or without being affiliated to your company. Find which media and analysts cover you and your competition.
Track your competitors, your domain and your business environment.
Find topics that grow in interest. See how your brand is trending over time.
Understand and improve the effectiveness of your marketing campaign.
Reduce marketing spend. Reach your customers quickly. Reduce internal costs. Save time and effort.
An unhappy customer can reach a large audience by posting thoughts to Twitter followers and Facebook friends. Traditional word-of-mouth is even more powerful now and you have to be able to monitor and engage it.
The importance of measurement. Measure mentions, impact, media, on-line actions.
