Qualia is an on-line media monitoring studio established in Athens in 2004. Qualia aims to fulfill the market need for media monitoring, which in effect translates into searching in audiovisual data that has been recorded from TV and Radio broadcasts and in textual data retrieved from the Web. The service makes use of state of the art intelligent software machines for automatically recording, processing, retrieving, storing and streaming the multimedia data to the final user. The service is constantly adapted to user needs, assists the user decision-making process and supports the development of user strategy.